TIAKI Sounds - Value creation in sport powered by Data, AI and Cybersecurity
Our latest TIAKI thought leadership to help determined leaders achieve differentiation in the global sports ecosystem.
Listen to our expert analysis and bold thinking to help you achieve the extraordinary in sport.
TIAKI Sounds - Value creation in sport powered by Data, AI and Cybersecurity
Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans
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David Andrew
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Season 1
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Episode 3
How sports broadcasters are missing an opportunity by not adapting to Gen Z's viewing habits, which are more interactive, personalized, and community-driven. To engage this demographic, broadcasters need to move beyond traditional formats and create immersive experiences that align with how younger audiences consume content, drawing lessons from the esports model.
